A modern framework to decode how digital trends emerge, thrive, and fade across generations like Gen Z and Gen Alpha.
By Daksh Jain · Email: [email protected] · LinkedIn
The Generational Trend Cycle Theory (GTCT) is a sociocultural framework that analyzes how online trends evolve through four distinct phases: Ignition, Ascent, Saturation, and Decline. These phases reflect generational behaviors and platform dynamics, offering both qualitative insight and quantitative tools to forecast trend movement.
The theory introduces innovative metrics such as TVM (Trend Viability Metric), PTRM (Psychological Trend Retention Metric), CTSPM (Content Trend Saturation Per Minute), and GZ-TAM (Gen Z Trend Abandonment Metric). These tools help researchers, brands, and platforms understand, measure, and predict digital culture shifts in real time.